The vast majority of online marketing dollars are spent on Pay Per Click (PPC), but more business is earned through Search Engine Optimization (SEO).

People click on a Pay Per Click (PPC) advertisment about 11% of the time, and organic (SEO) results about 89% of the time. But marketing investment is spent in almost the inverse of that. For example...

Companies invest in PPC, even though the number of cutomers it attracts is small because SEO takes time, depends on a number of variables, and simply because PPC is easy (even though it is, in the long-term, less effective).



