PPC vs SEO

The vast majority of online marketing dollars are spent on Pay Per Click (PPC), but more business is earned through Search Engine Optimization (SEO).

SEO vs PPC Spend

 

People click on a Pay Per Click (PPC) advertisment about 11% of the time, and organic (SEO) results about 89% of the time. But marketing investment is spent in almost the inverse of that. For example...

SEO vs PPC CTR - Click Through Rate

Companies invest in PPC, even though the number of cutomers it attracts is small because SEO takes time, depends on a number of variables, and simply because PPC is easy (even though it is, in the long-term, less effective).

 

Being Number One

high search engine placement

About 43% of the business for a key phrase comes from the first position on the first page. The second position on page one gets about 13% of the clicks. It drops rapidly to only 3% at the bottom of the first page. The company, product or service that comes up first gets nearly 350% more business than the one in second place. The Google heat map to the left roughly illustrates the click-rate (warmer is better).

High search engine placement is based on a number of factors. Relevance of a site to a given subject, site age, site structure, and relevant incoming links that act as 'votes' for our site all combine to assist in higher search engine rankings.

 

Proper Page Structure for Better SEO

high search engine placement

Search engine optimization is more than just a random collection of incoming hyper-links. Directory submissions probably won't help with SEO, neither will keyword meta tags. Proper page structure is imperative. As part of our unique SEO process we compare your page structure to that of winning competitors using SEO best practices. We'll offer suggestions for improvement, better link structure, enhanced SEO content, and more.

Free SEO Analysis

We'll provide a Free SEO Analysis for you. There is no obligation.
We'll research your key phrases, do a high-level site analysis, analyze your competition, and provide you with valuable intelligence about your site and the competitive online landscape.

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